distribution made simple…
What is Emerald?
Emerald is a distribution platform for virtual, monetised products such as SMS messages, airtime and pre-paid electricity. It consists of an integrated transaction processing system, a hierarchical distribution network and self-management interfaces.
Self-management is a very important feature in the Emerald architecture. It enables independent resellers, each represented by one or more accounts in the system, to sell your products online and through mobile telephone handsets 24 hours a day. They manage their own market-related price structures directly in Emerald, without imposing any overhead on your organisation.
Emerald ensures complete financial integrity, while reducing costs dramatically. The resellers have access to maintain their own network of customers and agents and to access all their financial transaction histories directly from the Emerald user interface. The key elements of the solution are a combination of Emerald's flexible, multi-organisation accounting system and the modular transaction framework.
Sell Everywhere
Emerald makes it possible for your product to be everywhere at once. Sold by thousands of independent hawkers and bankers, petrol attendants and taxi drivers. They are behind the counter, under the tree, in the bus... The possibilities are endless. Sell airtime and insurance, provide electricity and water. You are in control.
Solutions out of the box
Emerald is fully configurable and modular. Here are some examples of how Emerald can be used:
- Emerald Realtime for PIN-less airtime distribution - Customers buy airtime from your distribution network and receive it directly via the IN platform. Supports any-value top-ups and subscriber-to-subscriber transfers. Read more…
- Emerald for online Voucher Distribution - Fully integrate with Emerald Realtime. Dealers use credits or funds to create their own vouchers online without any dedicated distribution infrastructure on your side. Read more…
- Emerald as a stand-alone Voucher Management System - Generate PINs and distribute through a secure channel. Manage the entire life-cycle of vouchers with full auditing and 3rd party interfaces. Read more…
Endless possibilities
Use Emerald to manage the entire distribution system. You have full control of all the accounts and users in the system. Products represent the value to customers. Dealers and Merchants use Emerald as well, they have full control of their pricing and business rules. Customers access a self-service interface to view account histories and buy products online
Open Architecture
The core of Emerald is the distribution system and the flexible accounting engine. Easily create new financial transaction types and the user interfaces needed to manage your workflows. Leverage the power of the costing engine and the robust distributed architecture to create solutions that fit your requirements.
Many Channels
Access Emerald through the web and your mobile handset. The system supports USSD and SMS channels and embedded applications running directly on the handset. Emerald's back-office supports integration through APIs and web services, providing support for solutions that require hardware-based Point-of-sale devices and legacy integration.
Why Emerald?
- An integrated solution - Emerald Airtime Management is a complete airtime solution. Realtime combined with Voucher lets you distribute airtime using both virtual vouchers and realtime transfer.
- Access to customers. - Emerald enables you to distribute your products without the need for a distribution infrastructure. Dealers only need a handset or internet access.
- PIN-less top-up - You don't need printed or virtual vouchers to recharge your customers. All transactions are electronic, which means massive cost savings while improving the customer experience.
- Electronic voucher distribution - Emerald integrates PIN-less top-up for airtime and electricity with an extensive set of features that operators can use to expand the sale of vouchers. Use the same value that you sell to subscribers or other dealers to create vouchers.
- Increased product availability - Emerald provides the tools to both operators and dealers to sell airtime and virtual products.
- Flexibility - The platform allows expansion through additional modules, integration through APIs, and customization of its interfaces.
- Revenue generator - Multiple interface options and a low-cost model offers Emerald users the opportunity to generate increased income from under-serviced areas.
- Empowerment - Emerald Airtime Management promotes dealers to be self-employed and offers many opportunities for entrepreneurship.